AI-Driven Product Innovation:
From Idea to Global Scale
Expand from Romania to global markets with validated strategies.
Dare to take your business beyond borders with international mentors.
Starts on
22 September 2026
Programme duration
8 weeks
Online programme + platform materials
Live online (Tuesdays and Thursdays,
06:00 PM–08:00 PM)
Programme fee
Full fee – 1700 Euro
Early bird – 1200 Euro until 15.08.2026
Installment payment available
Education Partner
Liliana Caimacan
Head of Global Innovation
Founder & Partner at Cruc-ible
Professor of Marketing
Education Partner
Daniel Rukare
Professor of Strategy & Entrepreneurship
Founder & Partner at Cruc-ible
Senior advisor and educator
Education Partner
Kaustav Dey
HR & Strategy Consultant
Founder & Partner at Cruc-ible
CEO Coach for Startups
Guest Speakers
Ana Alonso
Founding Partner & Advisor at PURE 360
Chief Transformation Officer
Former eCommerce CEO
Program Coordinator
Zara Iulia Adina
Professor of Business & AI
Customer Behavior Strategist
Managing Partner Igodemy
Guest Speakers
Theocharis Papadopoulos PhD
Professor of Management & Economics
Managing Director Negroponte
Senior academic and strategist
Guest Speakers
Julian Gomez
Transformational Marketing & Growth
Leader Former CMO
ex-Unilever Beauty & Consumer
Guest Speakers
Joaquin Orozco
Global FMCG Marketing Leader
Brand & Business Strategist
Ex-Unilever Strategic Consultant
AI-Driven Product Innovation: From Idea to Global Scale is a hands-on program built to help you design, launch, and scale innovative products using AI and modern product strategies.
It is the first academic program in Romania taught by international mentors with real-world experience in building and scaling products for
global markets.
Organized by the Romanian-American University and Igodemy in collaboration with recognized industry experts and global product leaders, the program prepares you to compete beyond local borders.
View the course on the Romanian-American University website
Target Audience – Who Is This Program For?
This program is designed for ambitious professionals in Romania who want to build, scale, and lead innovative products in an increasingly global and AI-driven economy.
Ideal participants include:
Mid- to senior-level executives looking to accelerate growth and lead strategic transformation
Product managers, business developers, and innovation leaders responsible for launching and expanding high-impact products
Strategy professionals ready to integrate agile frameworks and AI-powered tools into real execution
Entrepreneurs and founders aiming to create scalable businesses that can compete beyond local markets
Intrapreneurs and consultants driving innovation within established organizations
High-potential professionals in tech, digital, or transformation roles preparing for leadership positions
More broadly, this program is for forward-thinking professionals who recognize the urgency of building future-ready strategies, turning ideas into actionable products, and driving sustainable growth with confidence — both in Romania and internationally.
What do our graduates say?
Program Benefits:
Executive Certification
Professional Certificate issued by the Romanian-American University Strengthen your profile with a respected credential from a leading business and technology university.
Increase Your Visibility
Increase Your Visibility & Unlock New Career Opportunities Position yourself for leadership roles in product, innovation, and global business.
Applied Leadership
Hands-On, Executive-Level Learning Apply strategy, execution frameworks, and leadership skills to real business challenges.
Global Product Thinking
Build a Product with Global Potential Work on a real product concept—from idea to strategy—and graduate with a portfolio-ready project.
Expert Mentorship
Learn Directly from Industry Professionals Gain insights from experts who actively build, launch, and scale products.
Elite Community
Elite Community & High-Value Networking Connect with ambitious professionals passionate about innovation, AI, and growth.
Program Structure:
8 Weeks to Build, Scale, and Future-Proof Your Business
Week 1 — Strategic Foresight: Anticipate Change. Lead the Market.
Develop the strategic clarity needed to navigate uncertainty and recognize emerging opportunities before they reshape your industry. Through deep market analysis and trend interpretation, this module helps you define a strong strategic direction and position your organization ahead of the curve.
Week 2 — Growth Strategy: Choose Where to Play — and How to Win
Move beyond reactive decision-making and learn how to craft a strategy that creates true competitive advantage. By refining your positioning and identifying high-potential growth spaces, you will shape a trajectory designed for long-term relevance and market leadership.
Week 3 — Ecosystem Strategy & Platform Thinking
Explore how modern organizations unlock growth by operating within dynamic ecosystems rather than traditional industry boundaries. Understand how partnerships, platforms, and interconnected value networks expand reach, accelerate innovation, and strengthen strategic resilience.
Week 4 — Innovation Strategy: Build a Repeatable Growth Engine
Adopt a disciplined approach to innovation that transforms bold ideas into scalable initiatives. This module focuses on designing a balanced innovation portfolio that supports immediate performance while preparing the business for future disruption.
Week 5 — Strategy Execution: Turn Vision into Momentum
Translate strategic ambition into coordinated action. Learn how to align priorities, allocate resources effectively, and implement execution frameworks that enable organizations to move faster with focus and precision.
Week 6 — Strategic Leadership, Influence & Alignment
Strengthen your capacity to lead through complexity by communicating strategy with clarity and authority. Develop the influence required to align stakeholders, mobilize teams, and create organizational commitment around a shared direction.
Week 7 — Market Expansion & Scalable Business Models
Prepare your organization for its next stage of growth by refining your business model and evaluating expansion pathways. This final module integrates the program’s insights into a cohesive strategy built to perform across markets and adapt to evolving economic conditions.
Week 8 — Executive Strategy Presentation & Board-Level Feedback
Present your Strategic Growth Blueprint in a high-level executive setting designed to mirror real-world decision-making environments. Gain valuable feedback from mentors and faculty, refine your strategy through expert dialogue, and strengthen your executive presence while preparing to lead your organization’s next phase of growth.
Professional Certificate Applied Digital & Innovation Competencies
A hands-on program designed for ambitious professionals who want to build, scale, and lead innovative initiatives in an increasingly global and technology-driven economy.
Whether you are driving strategic transformation, launching new products, or expanding a business, the program equips you with practical tools to innovate, optimize operations, and make smarter strategic decisions.
Limited seats available to ensure a high-caliber learning experience.
For more information or to register, please complete the form below.
Sign up for AI-Driven Product Innovation:
From Idea to Global Scale.
After completing the form, we will contact you to finalize your registration.
If you have any questions, please contact us.